Tate and CultureLabel.com are collaborating to launch the 2010 edition of RELEASE and, this year, the hunt is on for two outstanding product designs that will be produced and sold in Tate shops, through Tate Online and at CultureLabel.com.

This is your chance to get your work into Tate and we want your imagination to run wild. The winning entry from each category will receive a cash prize of £500 plus commission on sales from 6 months in. The winning product could:

• Capture the experience of Tate visitors, be they young or old, from the UK or from across the globe
• Capture the impact that Tate has had on the public’s experience of galleries and its influence on the arts
• Be inspired by the architecture of the buildings, such as the iconic Tate Modern, which is 10 years old in 2010
• Be inspired by any of Tate galleries, which include Tate Modern, Tate Britain, Tate St Ives, Tate Liverpool and also Tate Online

Product designs must fall into two price brackets – up to £10 and up to £100.

Design Brief / Up to £10:

This product will become a much-loved and widely recognised souvenir of any visit to a Tate gallery - the object that anyone visitor will want to take home. You might want to focus on London and Tate Modern or Tate Britain and seek to create an iconic tourist souvenir that rivals the ‘Mind the Gap T-shirt’. Or, perhaps you are more inspired by the idyllic coastal setting of Tate St Ives or the post-industrial gallery spaces of Tate Liverpool?

We want to capture the experience of someone visiting Tate – whether the magic of the first visit or the allure that keeps people coming back. Alternatively, you might seek to capture the impact that Tate has had on the public’s experience of art - transforming galleries into experiential, interactive and lifestyle spaces attracting incredibly diverse audiences.

Design Brief / Up to £100 product:

This more premium product might be the collector’s item that captures the human experience held in Tate. We still want to capture the spirit of Tate described above but this product could be a much sought after limited edition, object or accessory and would have the creative flair, artistic and design values reflecting Tate brand and the higher price point.

Additional Information:

Tate Britain is the world centre for the understanding and enjoyment of British art and works actively to promote interest in British art internationally. The displays at Tate Britain call on the greatest collection of British art in the world to present an unrivalled picture of the development of art in Britain from the time of the Tudor monarchs in the sixteenth century, to the present day.

Tate Modern is the national gallery of international modern art. The Collection comprises the national collection of British art from the year 1500 to the present day, and of international modern art. Created in the year 2000 from a disused power station in the heart of London, Tate Modern displays the national collection of international modern art. This is defined as art since 1900. International painting pre-1900 is found at the National Gallery, and sculpture at the Victoria & Albert Museum. Tate Modern includes modern British art where it contributes to the story of modern art, so major modern British artists may be found at both Tate Modern and Tate Britain.

Tate Liverpool presents displays of work from Tate collection alongside special exhibitions of modern and contemporary art. The special exhibition programme, presented on the Gallery’s fourth floor, brings together works from national and international collections, both public and private.

Since the gallery opened in 1988, Tate Liverpool has presented over 150 different exhibitions and collection displays of work by hundreds of different artists, some seen for the first time in the UK at Tate Liverpool. Major exhibitions in the past five years include Shopping: A Century of Art and Consumer Culture (2002-03), Summer of Love: Art of the Psychedelic Era (2005), Jake and Dinos Chapman: Bad Art for Bad People (2006-7), Peter Blake: A Retrospective (2007) and The Real Thing: Contemporary Art from China (2007). Tate Liverpool continues to play an active role in the Liverpool Biennial.

Tate Liverpool has an established reputation for working with, and touring exhibitions to international institutions as far afield as France, Spain, Portugal, Germany, United States, Canada, Ireland, Korea, Austria, Italy and Japan, as well as other institutions within the UK.

Tate St Ives presents modern and contemporary art, often created in or associated with Cornwall. Its location in St Ives, with dramatic views across the town and harbour to the east and Porthmeor Beach to the north, provides a unique opportunity to view work in the surroundings in which, in many cases, it was actually created. Since the late nineteenth century two 'schools' of art have grown up in west Cornwall, at Newlyn and St Ives. Before Tate St Ives opened in 1993, there had been no public gallery dedicated to the distinctive modern art of St Ives. Tate St Ives presents twentieth-century art in the context of Cornwall. At the heart of the programme of displays and activities is a body of work for which the town of St Ives is internationally known - the modernist art produced by artists associated with the town and its surrounding area from the 1920s onwards. The gallery also presents work by contemporary artists, often responding to the gallery's displays or to the broader Cornish scene. The Barbara Hepworth Museum and Sculpture Garden opened in 1976 and is part of Tate St Ives.

Browse the fifth Tate gallery, Tate Online, or check out Tate's online shop for even more inspiration.